Mixpanel - Advanced analytics platform

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Mixpanel is great! Yes, I am re-iterating Mixpanel is awesomely great. That make me write another tech blog. I am sure u would love this article. As always, comments and suggestions are warmly welcome.

So, you remember the FADU Bakery shop, new startup. As a product owner, Mrs. Fadu wants us to add data analytic to the application. She also wanted us to add a feature that enable him to the real-time analysis of each major action  people  take to the application. An action can be buying particular buns or watching details regarding Kaju cookies. She also wanted us to analyze visitor( not visit) flow retroactively.

We as a developer explored few options to add this major feature. Google analytics is one of the option but not only one. Google analytics is good in majoring and analyzing the page view better. Google Analytics is like a swiss army knife that can do almost anything (but with some effort) while Mixpanel is a tool focused on visitor-level event engagement easily.So here we go! We found something to save our life and that is our friend called Mixpanel.

There are two major things we developer need to know while using Mixpanel: events and properties.

So, What is an event and property means?

An event is just an action user takes in your application. Its a single key metric that you bet your company on. For Fadu Bakery, this would be “buy product”.

Property is the attribute that describes an event fully. Eg. Fadu Bakery might send an event like “Buy product”. With this event, they may include attributes called “type of product” to determine the kind of product bought. Mixpanel does not have this information implicit so they need to send to with each event they want to track.

Properties are sent as key: value pairs and you can define any number of properties you want.

eg
{“cookies_type”: “G”, “age”:18,”gender”:”F”}

Using the inbuilt integration library and API we can easily create events,  group all events and push it to Mixpanel server using MixpanelAPI after few configurations. The library is available for integration in JS, iOS, Android, Java etc. In next blog, we will see the code level details and integration of library in an application. 


Comments

  1. Unknown1 June 2018 at 05:10

    Selamat Petang,


    In total awe…. So much respect and gratitude to you folks for pulling off such amazing blogs without missing any points on the Mixpanel - Advanced analytics platform . Kudos!



    I'm a total newbie to AWS and IT itself so I'm using AWS as a platform to develop grow my IT skills. This is pure sandbox non-production stuff I am doing.



    Anyways great write up, your efforts are much appreciated. AWS Tutorial



    Gracias
    Ajeeth

    ReplyDelete
  2. Unknown5 June 2018 at 04:46

    Howdy Mate,



    Your writing shines like gold! There is no room for gibberish here clearly. You nailed it in !



    I need something where I can run iis, sql server express and an application server to deploy a program. I thought I could use lightsail but I don't see an option to install the

    AWS Tutorial USA server. Should I be using something else?



    Anyways great write up, your efforts are much appreciated.


    Best Regards,
    Ganesh

    ReplyDelete
  3. Unknown8 June 2018 at 03:33

    Hola,


    11/10!! Your blog is such a complete read. I like your approach with Mixpanel - Advanced analytics platform. Clearly, you wrote it to make learning a cake walk for me.


    I've generated a cost allocation report and I noticed that some of them don't have "user:Name" value or tags. They are data transfer usage, EBS usage, API requests, etc. I need to know which of my running instances or services have generated this usage through their instance IDs or something like that. Is it possible? AWS Tutorial





    Anyways great write up, your efforts are much appreciated.


    Thank you,
    Ajeeth

    ReplyDelete

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